behind the organizations' growth,
there has always been the mentality which conducted them.


an innovation platform which generates fast and open business solutions so people and organizations can prosper from their purposes and grow as a result of changing

how LAJE acts

and adaptation
new mindsets
working ways
business models
products and services
enable of new mindsets
craation of working ways
implementation of business models
and adaptation of products and services

organizations led by purpose and innovation

It's the strategic solution to a problem of
the business with building
an innovation culture

business innovation


creation of solutions in products, services and experience


developing and implementation of new products, services and business models. strengthen of the value's ecosystem.

innovation culture


construction of integrated teams, considering the business objectives and the purpose of the area.


engagement and alignment of the employees from the organization. Improvement on motivation, performance and working environment.

what is your challenge?
let's together generate value and transform your business.


– #aquinaLAJE –

Lajership: business benefits program

We believe people are the intellectual capital that drives the growth of the business. For this reason, we offer special benefits to employees of companies registered at LAJE. Register your company today without any cost.

Applied Project:
that transforms

We believe that innovation comes from diversity of ideas and knowledge and, above all, from relevant initiatives that carry impactful purpose.

The Applied Project takes place in partnership with non-profit institutions and social enterprises. Our 36-hour courses are targeted to the promotion of practical learning and generation of social impact.

Does your business feature a relevant purpose for society? We look forward to meeting you.

some of the companies that have already created value along with the LAJE:

LAJE executive team

Adriana Kimura

Ana Salomão

Designer graduated at UFF and extended by SCAD Savannah College of Art and Design, where she specialized in Service Design and Management in Design. She has carried out projects of innovation and service improvement for large organizations such as BNP Paribas, Bradesco Seguros, Caixa Seguradora, P & G, Coca Cola, Telecine, among others. She is currently a Mentor and Social Designer at Project Resound NPO, where she leads the organization's activities in Rio de Janeiro in training the local community through cultural and educational axes. At LAJE, she acts as the Innovation Projects Coordinator to leverage the "whys" and "hows" of Design Thinking for business.

Ana Sartori

Graduated in Design at PUC-RIO, postgraduate in Design by FAAP-SP. She recently completed an MBA in Strategic Business Management at FIAP-SP. She has been working in the creative market for 15 years, being 5 years as a fashion and printing designer, and 10 years as project coordinator and new business, in agencies and creative schools. Likes challenges that involve the transformation of people and business consciousness. Today, at LAJE, she is part of the New Business team.

Astrid Tremper

Publicity, postgraduate in UX by PUC-Rio and passionate about building relevant experiences for people, brands and businesses. She is currently UX Strategist and Service Designer at Ana Couto, working with clients such as Caixa Seguradora and Itaú.

Bruna Rezende

Economist with MBA from the Berlin School of Creative Leadership and Executive MBA from Insper in addition to courses at schools such as Harvard and Kaos Pilot. She has worked in companies and projects of national and multinational companies in which she has led projects in strategic planning, business development, new business and mergers and acquisitions. She founded two startups and is currently Partner and CEO at LAJE.

Bruno Rossener

He graduated in Production Engineering from UFSCar. There, he worked on projects such as TAG, D-Lab in Brazil and UFSCar's community course - teaching math. He studied in Germany at KIT as an academic exchange student.

Back to Brazil, he worked with digital marketing and digital product at a startup called Pin People. At Laje, he is responsible for making the product scalable.

Carlos Augusto Schmidt

Accountant graduated from UFRJ, he was an accounting / administrative intern at VDB Marítima and an accounting assistant at H. Stern.

At LAJE, he is responsible for the indicators and execution of the end-to-end processes of Business and the management of LAJE Space for rent.

Cecília Schiavo

Designer graduated at ESPM-SP. Photographer and plastic artist with authorial projects, passionate about experimentation. She has experience in audiovisual production, having worked as a freelancer in communication. She has carried out projects for companies in various sectors, such as publishers of independent books, music branding, pilates studio, nursery school, infrastructure company, among others. At LAJE, she acts as producer of visual content.

Diogo Castro

Diogo is a Lawyer graduated from UCAM/RJ with extension at the University of California. He holds an MBA in Business Management from FGV/RJ and has accomplished a PMP certification from The Project Management Institute. He has founded two startups. The last one was

Junior Explorers, which got accelerated by 500 Startups in Silicon Valley. As a gamified educational content platform focused on Wildlife and Ecology, it was awarded Brain Child and Product of the Year in 2015 by the Creative Child Awards.

Higor Monteiro

Currently studying marketing at IBMR, he was communications director at e-commerce Outlawz Store. The passion for brands and entrepreneurship has made Conti, an agency of strategy and communication. His curiosity makes him to be connected to technological and sociocultural novelties. At LAJE he acts at the experience of the courses and CPW.

Hugo Rafael

Graphic designer graduated at UFRJ, graduated in Typography at Central Saint Martin in London and in Posters at IED (European Institute of Design) in Milan. He has recognized expertise in Brand Identity and Experience, Digital Design and Services. Speaker at institutions such as IED Rio, Infnet Institute, POP (Contemporary Thinking Center) and LAJE, professor at the Miami Ad School in Rio de Janeiro and part of the Ana Couto team since 2010, where he has worked for clients such as Sistema Firjan, Rio Galeão, Beach Park, Coca-Cola and Caixa Seguradora, among others. At Ana Couto, he created the Services Design area, in the Business focus, seeking transformation within the companies aligning design, data, people and results for the business. He led this process in Caixa Seguradora, which, today, already has a culture in tune with principles of Service Design.

Julia Barros

With a degree in Industrial Design and an academic exchange at the Polytechnic of Milan, she is postgraduate in Marketing from the Federal University of Rio de Janeiro - COPPEAD / UFRJ. Specialist in the area of ​​Service Design and Design Thinking, Julia works in LAJE as a

Project Manager and is responsible for the projects that involves strategy and culture innovation. Developing and leading projects for clients such as Natura, Janssen, Soluções Usiminas, Equinix, amongst others.

Juliana Paolucci

Designer graduated from Esdi / UERJ, specializing in Design Thinking at HPI D-School, Germany. She is master in Design by Esdi / UERJ, being Design and Anthropology her line of research. She has already carried out innovation projects in Europe, Asia and Latin America for a diverse range of industries. Passionate about facilitating creative and educational processes, she keeps connected to its market action with multiple forms of generation and exchange of knowledge, boosting organizations and people through the innovation guided by the Design. She is currently Director of Innovation for the LAJE.

Lucas Waltenberg

Marketing coordinator of Ana Couto and LAJE, he has a degree in Media Studies from the Federal Fluminense University (UFF), a master's and a doctorate in Communication at UFF, with a degree at the University of Western Ontario (UWO - ON, Canada). He has already been through audiovisual production, with works in web series and feature film and digital marketing agency. Since 2016 at Ana Couto, joined the team of LAJE also in 2018, aligning the integrated marketing strategy between the two companies. Passions: games and content, music and data, movies and engaged teams living their purposes.

Marina Sirito

Graduated in Design by PUC-Rio, master in Design by the Graduate Program in Design of the Higher School of Industrial Design Esdi / UERJ and doctorate in the same program. Integrates the Laboratory of Design and Anthropology (LaDA), with research focused on the approaches of Design Anthropology, Participatory Design, Codesign and Design for Social Innovation, located at Esdi / UERJ. She made an exchange in Lisbon, Portugal, at IADE - Creative University. Has experience in graphic design and communication management for having worked as a freelancer in the areas of visual communication, editorial design and with brand repositioning and communication management in Decathlon. At LAJE, she acts as a creative process facilitator and Project Manager.

Paulo Marinho

Graduating in Business Administration, he was a project assistant at SoEnergy International and Director of Whatever at Perestroika. With aptitude for social media and new learning methods, he is part of the LAJE team as Community Manager in Rio de Janeiro.

Rafael Balan

Head of the courses of LAJE and coordinator of the course of Innovation in Business, founder of From Knowledge to Results and Partner-Director of Incrementare. He was the Director of Corporate Programs at HSM, Director of Corporate Programs for the Institute of Performance and Leadership (iPL), Academic Director of BBS Angola and Brazil, and Executive Education Director at Business School São Paulo (BSP). Executive MBA from Brazilian Business School, Master in Intellectual History from USP, PhD in History Theory and Hermeneutics at USP, and Professor of Entrepreneurship and Design Thinking at ESPM. He was responsible for the elaboration and execution of national and international development programs in large and medium organizations such as Siemens, Unimed, Citibank, Vale, Ipiranga, Albert Einstein Hospital, Grendene, among others - and the management of more than 30 MBA and Postgraduate courses (Brazil and Angola). He has a special focus on topics related to Complexity Management, Design Thinking, Agile Methodologies, Innovation, Leadership Development, Strategic Vision, Performance Culture and High Performance. In 2016, he was responsible for the thematic and experience curator of the largest management event in Latin America (EXPO Management - HSM)

Raíssa Torres

Advertising by ESAMC Uberlândia-MG, she was an audiovisual producer at Imaginare Filmes e Sanfona Filmes. She has produced commercials for important companies in the region such as Grupo Algar, Unimed and Detran, as well as producing

video clips for the duo Vitor and Leo and the band NX Zero, among others. Curious about the innovations and communication, she acts as Community Manager at LAJE SP.

spaces designed to explore
the co-creation, innovation and creativity

would you want to make your event
on LAJE?
schedule a visit.


With a structure of 75m² located in Gávea, with maximum capacity of 60 places and infrastructure for projecting video and sound, we offer a privileged location next to Baixo Gávea, one of the favorite happy hour places in Rio

Praça Santos Dumont, 80 - Gávea
Rio de Janeiro - RJ, 22470-060
Telephone: + 55 (21) 3205 9999
E-mail: aluguel@laje-ac.com.br


Located in Vila Madalena, we offer a structure of 75m2, with maximum capacity of 60 places and infrastructure for projecting video, sound and wireless microphone

R. Mourato Coelho, 1404 - Vila Madalena
São Paulo - SP, 05417-002
Telephone: + 55 (11) 3089 4949
E-mail: aluguel@laje-ac.com.br

in open systems
- dynamic, complex and adaptive -
the correct change is a transformation
of impact to the whole.